Sponsored by:

ice cream is not for breakfast

feeding your kids without losing your mind

File under: What were they thinking?


Any parent of a toddler knows how often you have to snatch things out of the little ones’ hands or fish foreign objects out of their mouths.

That’s why all those toys and games with small pieces have “not suitable for children under the age of 2 or 3 or 4” printed on their packaging. Because if I’d let Markus play with Mr. Potato Head a few months ago, we might have ended up in the ER to dislodge MPH’s ear from Markus’ esophagus.

With that in mind, I basically said, “What the!?!?!” when I read yesterday about the relatively new Kellogg’s Lego fruit-flavored gummi snacks.

OK, I’m a pretty big gummi lover. Bears. Worms. Swedish fish. Gummi Lifesavers.

These snacks are the shape and close to the same size as real Lego blocks. They don’t have the holes in the bottom, so you can’t actually build anything with them (see this video of two foul-mouthed — but bleeped — men discovering this fact).

So that doesn’t seem to bright; aren’t we supposed to teach our children that their toys are not edible? (I know I’m not alone, check out this Google search and you’ll find plenty of bloggers who feel similarly.) I don’t have as big a problem with the Eggo Lego waffles:

They’re a little larger than your typical Lego block, and not nearly as colorful. I can see children trying to attach their Lego people to the waffles, though, increasing mom and dad’s dish washing duties.

Syrup can be very sticky.

The gummi Lego “nutritional” information, such as it is, after the jump:

Ingredients: corn syrup, sugar, apple puree concentrate, water, modified corn starch, gelatin, contains two percent or less of citric acid, ascorbic acid (vitamin C), natural and artificial flavor, color added, hydrogenated coconut oil†, carnauba wax, yellow #5, red #40, sodium citrate, blue #1.
†Less than 0.5g trans fat per serving.

OK, so it has no nutritional value whatsoever. Being a “do as I say, not what I do” mom upon occasion, that’s not gonna stop me from eating gummis, but I really don’t want to pump that into my smitchiks.

Photos via Kelloggs.com

This entry was posted on Friday, June 20th, 2008 at 7:00 am by Amy Vernon. You can follow any responses to this entry through the RSS 2.0 feed.
Category: candy, choking hazard, eating shenanigans, infant safety, nutrition, snacks, sugar, toys